Statistics/fact sheets-Sometimes statistics can be included as part of your backgrounders, but to help the information stand out, you can include it on a separate page. For example, you may include information about your cause, a program or specific initiative. If you are preparing a media kit for an event or press conference for a major announcement, you may want to include facts, statistics and background information.Ĭommon elements found in a media kit can include:īackgrounders – Backgrounders are usually a one-page summary of anything related to your nonprofit. Before compiling your kit, think of your audience and your publicity goals.įor example, if you are preparing a media kit for a conference, you may want to include session summaries and speaker bios. What is a media kit and what should you include? Help from #nonprofit #NPMC #PR Click To Tweet What to include in a media kitĭepending on the type of event and audience in attendance, the contents and format of your media kit will change. Position your organization as the subject matter expert.
Lay the foundation to pitch a news story.Introduce your organization and other initiatives.Provide facts and information about your cause.Help answer questions before they are asked.Traditionally, media kits are folders or portfolios handed to media attending the event but more and more communicators are using online newsrooms, flash drives and other digital formats.ĭone right, there are many benefits to offering a media kit: Media kits are a suite of information primarily used at events, media conferences or as part of announcements or PR campaigns delivered by your nonprofit. But the stories nonprofits have to tell are important, and making the facts easy to access for journalists will help ensure their stories have accurate facts and can save you (and the media) valuable time.
The value of a media kit is often overlooked – and sometimes it can feel like you’re putting in a lot of work for something that may just end up in a waste basket at the end of the day.
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